The idea or concept of the thing e.g the idea of a tree
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What is a icon?
A graphic representation of a person or thing that is symbolic or a noted figure e.g. a celebritiy
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What is a index?
A factual or casual connection that points towards its object. e.g a nest has a index of a bird
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What is a code?
A system used to create meaning
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What is a symbol?
The relationship between the signifier and the signified
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What is the anchorage?
Tie down the meaning of some part of text,the connection between the image and the reason it has been used
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What is an example of anchorage?
Can appear as slogans, copy, headlines or captions accompanying an image
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What is an ideology?
A system of ideas and ideals of an individual
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What is a Paradigm?
The collection of beliefs and concepts
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What is a Syntagm?
An element which follows another in a particular sequence
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what is signification?
The conveying of meaning
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What is denotation?
The literal or primary meaning of a word
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What is connotation?
an idea or feeling that a word invokes
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What is mytheme?-Levi
A fundamental part of narrative structure (typically involving a relationship between a character, an event and a theme) from which myths are constructed.
E.g. images passed down in cultures
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What are cultural codes?
a set of normative conventions, expectations, or practices that would be familiar to members of a specific culture (or subculture).
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What is deconstruction?
The act of breaking something down to its separate parts in order to understand it.
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