The growth of digital technology in the 1990s resulted in changes in the storing and transmission of information. All information is now converted into binary.
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Technological convergence
Different types of information converged into a single delivery system. Boyle (2005) notes digitalisation allows information to be delivered across a range of media platforms that were once separate.
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Economic convergence
Media and telecommunication industries began to make economic alliances with each other because boundaries between media sectors have been reduced.
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Cultural convergence
has changed the way members of society interact with both media and each other. Jenkins noted it was produced by media convergence. e.g nature of consumerism and how people interact.
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Interactivity
Media is responsive in 'real time' to users. Epitomised as it lets users select the stories they want to read or watch. They can also mix and match information e.g. different sources
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Choice
Jenkins argues media audiences today can now interact with a variety of media using a single device. This increases choice. Boyle (2005) notes societies use of TV has evolved from a system of supply-led television to a demand-led television.
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Participatory culture
Jenkins argues this has been produced by convergence and interactivity. Media producers and consumers no longer occupy separate roles. Audiences actively collaborate by uploading content to sharing sites
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Collective intelligence
Jenkins suggests it is produced by participatory culture. 'None of us can know everything, each of us knows something, and we can put the pieces together if we pool our resources and combine skills.'
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Other cards in this set
Card 2
Front
Different types of information converged into a single delivery system. Boyle (2005) notes digitalisation allows information to be delivered across a range of media platforms that were once separate.
Back
Technological convergence
Card 3
Front
Media and telecommunication industries began to make economic alliances with each other because boundaries between media sectors have been reduced.
Back
Card 4
Front
has changed the way members of society interact with both media and each other. Jenkins noted it was produced by media convergence. e.g nature of consumerism and how people interact.
Back
Card 5
Front
Media is responsive in 'real time' to users. Epitomised as it lets users select the stories they want to read or watch. They can also mix and match information e.g. different sources
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