how much youtube footage is uploaded every minute?
40+ hours of footage
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who owns 90% of footage on youtube?
Major media institutions such as conglomerates (Disney)
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How much was Maker studios bought for and who by?
$900 million in 2014 by Disney. Home to over 6000 you tubers who get the majority of the money.
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who gets more money from ad revenue? you tubers or big companies?
big companies, you tubers only get between 1-2%
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what age group spend more time watching Youtube than watching TV? what does this demonstrate?
13-24 year olds (as of 2014) demonstrates that the way internet has had a big impact on audiences
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who owns youtube? how much was it bought for and when?
Google, bought for $1.65 b in 2007.
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what is youtube moto?
"broadcast yourself"- led to rise of prosumerism
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how much ad revenue have newspapers lost every year?
10%
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how much has ad revenue decreased in 2017?
from 1100m to 900m
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what did The Sun introduce in 2012?
a 9.99 paywall which led to a decline in readers from 150k to 117k each MONTH
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how many articles did cardiff uni analyse in 2014?
2207
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what did cardiff uni find from this?
8% articles are fiction, 60% from PR feeds, 20% from unverifiable sources, only 12% were real,
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how many articles did MailOnline publish on Kim K over 3 years?
4000 articles. 30% of info was taken from twitter feeds
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what is the 2nd most viewed website in the USA?
Mail Online- 200m, visitors per week shows how they adapted to the online age
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what did Facebook do wrong which shows the negative side of the internet?
decided against stopping fake news as they receive ad revenue from people clicking on the sites.
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THEORISTS
GO
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Rosen
The people formerly known as the audience, means people make and share content outside of media industries. (Prosumers)
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Sexton
Bedroom Producers: ‘we have moved from the boardroom to the bedroom’, means control of media is outside the control of conglomerates. (Prosumers)
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Gauntlet
Making is connecting, meaning we have moved from a ‘sit back and be told’ to a ‘making and connecting’ culture, as we like to share things, make and participate rather than passively consume. (Benjamin)
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Jenkins
‘if it doesn’t spread, it’s dead’, means in the participatory culture, media needs to be shared to be kept alive, where feel good stories and ones that encourage participation are more likely to spread. (Benjamin)
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Fuchs
The internet has not altered pre-existing power structures, meaning that the internet is still largely controlled by multinational companies, such as Disney. (Counter argument)
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Shirky
Institutions are the problem for which they are the solution, meaning if you adapt to the freemium model, more people will engage. (The Sun)
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Davies
Churning out PR feeds and unverifiable facts links to the Mail Online and Cardiff University. (Mail Online and Cardiff University)
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Gilmore
Citizen journalism means that anyone with a smartphone can make and share news, which links to Baltimore riots and Higgins. (Higgins and Baltimore riots)
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Manuel Castells
The networked society has reintroduced public sphere outside of the control of the government, meaning that people can discuss vital information on the internet and report and share news more democratically than the days of an agenda set newspaper. (
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Pariser
Filter bubble, where algorithms have replaced human gatekeepers so we no longer get the news we need, but the news we want. (Mail Online and Pizzagate)
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Chomsky
Still controlled undemocratically by the elites, however old media organisations have been supplanted by new technological giants. (Fake News)
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Other cards in this set
Card 2
Front
how much youtube footage is uploaded every minute?
Back
40+ hours of footage
Card 3
Front
who owns 90% of footage on youtube?
Back
Card 4
Front
How much was Maker studios bought for and who by?
Back
Card 5
Front
who gets more money from ad revenue? you tubers or big companies?
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