Unit 1- Media products and audiences
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- Created by: madiwebster
- Created on: 11-10-22 09:50
What is Uses and Gratifications theory?
This audience theory comes from the idea that audience are a complex mixture of individuals who select media products that suit their needs.
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What are the 4 main uses in the uses and gratifications theory?
1. Surveillance
2. Personal relationships
3. Personal Identity
4. Diversion
2. Personal relationships
3. Personal Identity
4. Diversion
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What is a Cross Media Conglomerate?
Media cross-ownership is a situation in which a single corporate entity owns multiple types of media companies. The types of media companies owned may include print, radio, television, movie and internet media sites.
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Give an example of a cross media conglomerate
Disney-It is one of the biggest media conglomerate because of its various owned cable shows, movies, publishing, internet, and music.
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Whatbare the seven subjectives of John Hartley's theory?
Self – grouped by aspirations.
Gender – associated motives by gender.
Age Group – stereotypically having different priorities, needs and aims in life.
Family – place in the family, e.g. parent or child.
Class – different social classes required different
Gender – associated motives by gender.
Age Group – stereotypically having different priorities, needs and aims in life.
Family – place in the family, e.g. parent or child.
Class – different social classes required different
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What are the socio economic groups of an audience?
A, B, C1, C2, D, E
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What are geo demographics of an audience?
Where someone lives (town, area, income)
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Who are PamCo?
The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry.
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Who are Rajar?
Radio Joint Audience Research-The official body in charge of measuring radio audiences in the UK.
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Who are Barb?
Broadcasters' Audience Research Board- responsible for delivering the UK's television audience ratings.
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What is a Broadsheet newspaper?
A newspaper with a large format, regarded as more serious and less sensationalist than tabloids e.g. Daily Telegraph, The Times etc.
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What is a Tabloid newspaper?
A newspaper that is about half the page size of an ordinary newspaper and that contains news in condensed form and much photographic matter. Usually ‘sensationalist’ and contains celebrity content e.g The sun, The Mirror etc.
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What is Readership?
An estimate of how many readers a publication has.
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What is Circulation?
A count of how many copies of a particular publication are distributed.
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What is Primary reserach and examples?
This is research that you conduct yourself. It does not ‘yet’ exist.
It includes questionnaires, surveys, focus groups and interviews
It includes questionnaires, surveys, focus groups and interviews
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What are the advantages and disadvantages of Primary research?
Advantages:
-It is your own. Potentially reliable
-It is more reliable / trustworthy than research someone else has done.
-It is more specific to the product(s) you are making. More Depth.
Disadvantages:
-Relies on good responses. Who you interview is
-It is your own. Potentially reliable
-It is more reliable / trustworthy than research someone else has done.
-It is more specific to the product(s) you are making. More Depth.
Disadvantages:
-Relies on good responses. Who you interview is
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What is Secondary resreach and examples?
This is research that already exists.
It includes internet and social media, books, magazines, newspapers and journals.
It includes internet and social media, books, magazines, newspapers and journals.
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What are the advantages and disadvantages of seciondary research?
Advantages:
-Sometimes “tried and tested”. Can be reliable, depending on the source.
-Fast and easy
-Can be a good starting point to then develop primary research.
Disadvantages:
-Can be inaccurate or inconsistent depending on where the information is f
-Sometimes “tried and tested”. Can be reliable, depending on the source.
-Fast and easy
-Can be a good starting point to then develop primary research.
Disadvantages:
-Can be inaccurate or inconsistent depending on where the information is f
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What is Audience Research?
It is about researching the audience for a product. and is a mixture of primary and secondary research.
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What is Market reserach?
It is about researching what is “out there” and is a mixture of primary and secondary research.
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What is production research?
It is about researching content and logistical (organisation) issues you could face during a media project and is a mixture of primary and secondary research.
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What is Horizontal Integration?
A Media Company's Ownership of several businesses of the same value. A Media Company can own a Magazine, Radio, Newspaper, Television and Books. e.g. Walt Disney Company's $7.4 billion acquisition of Pixar Animation Studios in 2006
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What is Vertical Integration?
An expansion strategy where one company takes control over one or more stages in the production or distribution of a product. e.g. Disney has pursued forward vertical integration by operating more than three hundred retail stores that sell merchandise bas
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What is traditional advertising?
Any type of marketing that isn't online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards.
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What is contemporary digital advertising?
Theories that stress the importance of customer orientation versus the traditional market orientation.
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What is distribution?
The methods by which media products are delivered to audiences, including the marketing campaign.
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What is Technological Convergence?
The tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks.
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What is Above The Line advertising? (ATL)
ATL is used when the focus is on mass media promotion to reach a large audience. ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards. = Targets many people
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What is Below The Line Advertising? (BTL)
Below the line advertising is directed to reach a small, targeted audience. BTL includes marketing activities such as brochures, direct mail, flyers, sponsorships and email campaigns. = More Personal
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What is pre production?
The work done on a product, especially a film or broadcast program before full-scale production begins.
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Other cards in this set
Card 2
Front
What are the 4 main uses in the uses and gratifications theory?
Back
1. Surveillance
2. Personal relationships
3. Personal Identity
4. Diversion
2. Personal relationships
3. Personal Identity
4. Diversion
Card 3
Front
What is a Cross Media Conglomerate?
Back
Card 4
Front
Give an example of a cross media conglomerate
Back
Card 5
Front
Whatbare the seven subjectives of John Hartley's theory?
Back
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