A competitive advantage that cannot be readily copied by the competition is referred to as a(n) ____ advantage. (1, 11)
Faced with unknown levels of perceived risk when buying an expensive item, consumers are likely to?a) Seek additional information b) Rely on word of mouth c) Look at alternatives / substitutes d) Take more time before making a purchasing decision (1, 3, 2, 4)
In the communication process, an actual Sony smartphone advertisement would be considered ________. (1, 3, 7)
Maybelline used Sarah Michelle Gellar, an actress, to endorse a new range of cosmetics. This message execution style is referred to as ________. (1, 11, 8)
Once the prototype of Wainwright Industries' new riding lawnmower, made especially for women, passes product tests, the next step is ________. (1, 4, 9)
Some intermediaries have the choice of whether or not they will sell the products they are offered. Not all manufacturers have the power or ability to design their channel strategy and to select their ideal members. This is known as? (1, 7, 9)
Stores such as ALDI, LIDL, and Primark use ________ positioning. (1, 4, 3, 4)
When consumers are making do with less expensive products and shopping more selectively, manufacturers and retailers must focus on the ____ of their products. (1, 5)
Which growth strategy focuses on developing new products for a company's existing markets? (1, 7, 11)
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