Mass Media vocabulary

  • Created by: Steph
  • Created on: 21-04-13 15:33
Agenda setting
Deciding which stories to place the most attention on
1 of 10
News values
The qualities which explain why photographs and events are considered newsworthy, eg. immediacy, surprise, exclusivity, visual impact
2 of 10
Media gatekeepers
Programme controllers, editors, journalists and owners who decide what to cover and how to angle it. Sometimes they 'open the gates' to certain ideas and 'close the gates' to others
3 of 10
Norm referencing
The way in which the news media outline the acceptable boundaries of behaviour. Some groups are portrayed positively and some negatively. Positive images (nurses and firefighters) and negative images (teenage parents and hoodies) are created
4 of 10
Pluralist approach
The public's interests dominate society. They control media content. They choose to switch to a different media if it's not something that interests them. Media owners don't want to lose money so they act in the interest of the public
5 of 10
Conflict approach
Wealthy media owners' interests dominate society. Conglomerates influence media content - large multimedia companies with wealthy owners
6 of 10
Advertising/sponsership
When programmes/movies are sponsered by big companies, eg. Orange. This can mean that the company is given too much control over what goes into the film/programme
7 of 10
Profit motive
Gatekeepers of newspapers, TV channels, etc. will only include certain things if they think il will attract readers/viewers, as they need money. Eg. 'sex sells'
8 of 10
State constraints
There are certain laws in place to protect the details of criminal cases/countries' defences. This prevents the media from using stories on some of these issues
9 of 10
Legal constraints
There are certain laws in place, eg. LIBEL, that prevent newspapers from writing some stories and ensures they must have their facts right
10 of 10

Other cards in this set

Card 2

Front

The qualities which explain why photographs and events are considered newsworthy, eg. immediacy, surprise, exclusivity, visual impact

Back

News values

Card 3

Front

Programme controllers, editors, journalists and owners who decide what to cover and how to angle it. Sometimes they 'open the gates' to certain ideas and 'close the gates' to others

Back

Preview of the back of card 3

Card 4

Front

The way in which the news media outline the acceptable boundaries of behaviour. Some groups are portrayed positively and some negatively. Positive images (nurses and firefighters) and negative images (teenage parents and hoodies) are created

Back

Preview of the back of card 4

Card 5

Front

The public's interests dominate society. They control media content. They choose to switch to a different media if it's not something that interests them. Media owners don't want to lose money so they act in the interest of the public

Back

Preview of the back of card 5
View more cards

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