Mass Media

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There are many types of mass media here are a few of the main types

People to People Media:  

  • Direct mail brochures
  •  Telemarketing 
  • community
  • special events 
  • personal selling 

 Interactive Media:

  • Organisational websites  
  • Internet advertising 
  • E-mail
  • E-commerce 

Mass Media Advantages

Television - Reaches more people than any other medium 

 Radio - able


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