Mass Media: Cultural Effects Theory: GUMG
- Created by: bethjohnson1
- Created on: 14-06-16 16:53
Other questions in this quiz
2. The GUMG uncovered the following (all correct)
- majority of sample who had not directly experienced the strike interpreted it as violent and illegitimate
- sample quickly recognised the ideological messages contained in photos that the strike was violent and miners were to blame
- people sympathetic to miners cause were weakened in their support by what they saw on the news
- however, some members of the audience rejected the ideological message although these tended to be in the minority
3. The 5 common sense ideas conveyed by tabloids according to Curran (all correct)
- Happiness is about possessions and money
- You must look like the models in magazines
- Being a celebrity is really important
- Most asylum seekers are just illegal immigrants
- Black people are potential criminals
4. What did the GUMG study?
- Miner's strike
- Immigrants
- Afro Caribbean males
5. Who found that varied audience groups do have a very clear understanding of the intended ideological message found in media content and a section of that audience often accurately reproduce it in terms of their own attitudes?
- Philo
- GUMG
- Curran
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