Mass Media: Cultural Effects Theory: GUMG

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1. Who stated that the Cultural Effects Model needs to be dynamic and account for the fact that people may internalise/reject media messages based on their personal experiences?

  • GUMG
  • Philo
  • Curran
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2. Who found that varied audience groups do have a very clear understanding of the intended ideological message found in media content and a section of that audience often accurately reproduce it in terms of their own attitudes?

  • GUMG
  • Curran
  • Philo

3. Who noted that the audience had no direct experience/knowledge of an issue then the ideological power of the media message will be strong and likely to shape an individuals view of the social world?

  • Philo
  • GUMG
  • Curran

4. Where did Curran state that it was most obvious that popular tabloid newspapers were guilty of ideological practices?

  • coverage of everything
  • coverage of entertainment issues
  • coverage of serious issues

5. Who did Curran was believe was guilty of ideological practices?

  • the news
  • popular tabloid newspapers
  • popular broadsheet newspapers

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