Mass Media: Cultural Effects Theory: GUMG

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1. Who stated that the Cultural Effects Model needs to be dynamic and account for the fact that people may internalise/reject media messages based on their personal experiences?

  • Philo
  • Curran
  • GUMG
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Other questions in this quiz

2. Who did Curran was believe was guilty of ideological practices?

  • popular tabloid newspapers
  • popular broadsheet newspapers
  • the news

3. The 5 common sense ideas conveyed by tabloids according to Curran (all correct)

  • Most asylum seekers are just illegal immigrants
  • Black people are potential criminals
  • Being a celebrity is really important
  • Happiness is about possessions and money
  • You must look like the models in magazines

4. Who found that varied audience groups do have a very clear understanding of the intended ideological message found in media content and a section of that audience often accurately reproduce it in terms of their own attitudes?

  • Philo
  • GUMG
  • Curran

5. What did the GUMG study?

  • Afro Caribbean males
  • Miner's strike
  • Immigrants


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