Mass Media: Cultural Effects Theory: GUMG
- Created by: bethjohnson1
- Created on: 14-06-16 16:53
Other questions in this quiz
2. What did the GUMG study?
- Afro Caribbean males
- Miner's strike
- Immigrants
3. Where did Curran state that it was most obvious that popular tabloid newspapers were guilty of ideological practices?
- coverage of entertainment issues
- coverage of serious issues
- coverage of everything
4. Who noted that the audience had no direct experience/knowledge of an issue then the ideological power of the media message will be strong and likely to shape an individuals view of the social world?
- Philo
- GUMG
- Curran
5. The GUMG uncovered the following (all correct)
- sample quickly recognised the ideological messages contained in photos that the strike was violent and miners were to blame
- however, some members of the audience rejected the ideological message although these tended to be in the minority
- people sympathetic to miners cause were weakened in their support by what they saw on the news
- majority of sample who had not directly experienced the strike interpreted it as violent and illegitimate
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