Mass Media: Cultural Effects Theory: GUMG

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1. The 5 common sense ideas conveyed by tabloids according to Curran (all correct)

  • Happiness is about possessions and money
  • Black people are potential criminals
  • Being a celebrity is really important
  • You must look like the models in magazines
  • Most asylum seekers are just illegal immigrants
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Other questions in this quiz

2. The GUMG uncovered the following (all correct)

  • however, some members of the audience rejected the ideological message although these tended to be in the minority
  • sample quickly recognised the ideological messages contained in photos that the strike was violent and miners were to blame
  • majority of sample who had not directly experienced the strike interpreted it as violent and illegitimate
  • people sympathetic to miners cause were weakened in their support by what they saw on the news

3. Who did Curran was believe was guilty of ideological practices?

  • popular tabloid newspapers
  • popular broadsheet newspapers
  • the news

4. Who found that varied audience groups do have a very clear understanding of the intended ideological message found in media content and a section of that audience often accurately reproduce it in terms of their own attitudes?

  • Philo
  • GUMG
  • Curran

5. Where did Curran state that it was most obvious that popular tabloid newspapers were guilty of ideological practices?

  • coverage of entertainment issues
  • coverage of serious issues
  • coverage of everything


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