Mass Media: Cultural Effects Theory: GUMG

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1. The GUMG uncovered the following (all correct)

  • however, some members of the audience rejected the ideological message although these tended to be in the minority
  • people sympathetic to miners cause were weakened in their support by what they saw on the news
  • sample quickly recognised the ideological messages contained in photos that the strike was violent and miners were to blame
  • majority of sample who had not directly experienced the strike interpreted it as violent and illegitimate
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Other questions in this quiz

2. Who noted that the audience had no direct experience/knowledge of an issue then the ideological power of the media message will be strong and likely to shape an individuals view of the social world?

  • Curran
  • Philo
  • GUMG

3. The 5 common sense ideas conveyed by tabloids according to Curran (all correct)

  • Black people are potential criminals
  • Happiness is about possessions and money
  • Most asylum seekers are just illegal immigrants
  • You must look like the models in magazines
  • Being a celebrity is really important

4. Who found that varied audience groups do have a very clear understanding of the intended ideological message found in media content and a section of that audience often accurately reproduce it in terms of their own attitudes?

  • GUMG
  • Curran
  • Philo

5. Who stated that the popular press support the common sense view of the world that helps to maintain and justify existing inequalities?

  • Curran
  • Philo
  • GUMG


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