Markets and Theories

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What is a Niche Market?
A small market segment
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What is the formula for market share?
Sales of business/ Total sales x 100
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What are Dynamic Markets?
Markets that are likely to change, they do not remain the same over time
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What is a mass market?
An unsegmented market where lots of businesses contribute their products to market in the same way
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What is an example of a Niche Market?
Soya Milk
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What is Volume?
The quantity produced and sold
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What is Value?
Total amount spent by the customers buying products
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What is an advantage of a Mass Market?
Produce large quantities at a lower cost p/unit so higher sales and profit
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What is a disadvantage of a Niche Market?
Very small and unable to support competing firms
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What must a business do to survive a Dynamic Market?
Be able to adapt to change
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Technological development such as supermarkets offering click and collect in London Tube Stations is a form of Market Growth, but which form?
Innovation
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Why must a business adapt to change?
They will lose market share and could potentially collapse
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Which theory involves Scientific Management?
Taylor
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Which theory involves the Two Factor Theory?
Herzberg
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Who believed that workers were only motivated by money and should be paid on piece rate?
Taylor
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Who believed that people dislike work and need close supervision?
Taylor
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Who believed in the theory that everyone starts at the bottom of the pyramid and strives to seek further achievement?
Maslow
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As a benefit, which theories believe that their theory will increase the productivity?
Maslow, Mayo, Taylor
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Who believed that the welfare of staff was one of the most important aspects in a business?
Mayo
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For which theory are the 2 Factors, Hygiene and Motivators?
Herzberg
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Whos theory said that staff are more motivated if their social needs are met
Mayo
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Does Herzbergs theory apply to every industry?
No
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Other cards in this set

Card 2

Front

What is the formula for market share?

Back

Sales of business/ Total sales x 100

Card 3

Front

What are Dynamic Markets?

Back

Preview of the front of card 3

Card 4

Front

What is a mass market?

Back

Preview of the front of card 4

Card 5

Front

What is an example of a Niche Market?

Back

Preview of the front of card 5
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