Other questions in this quiz

2. One Disadvantage of Primary Research could be

  • Can be unreliable
  • Can be expensive
  • Can be out of date

3. One benefit of Secondary research is

  • Directly suited to a business
  • Cheaper
  • More relevant

4. Which of the following is NOT a market objective

  • Innovation
  • Place
  • Survival
  • Market positioning
  • Size

5. Niche marketing is best when you want to:

  • Aim your product at most of the market
  • Aim your product at a small segment of the market
  • Aim your product at all of the market
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