Unit 1.1.1 - Mass Markets - Advantages and disadvantages table in A Level and IB Business Studies


	Unit 1.1.1 - Mass Markets
	Advantages Large scale production means economies of scale, so lower average unit costs Large sales volume means high revenue, to be pumped into R&D Easy, as everyone is equally targeted	Disadvantages Lots of competition Products are similar, so must be differentiated through marketing, which can be expensive High volume production not flexible to demand changes
	Evaluation The market aimed at the general population, so is sold to all consumers in the same way.

Lots of competition
Products are similar, so must be differentiated through marketing, which can be expensive
High volume production not flexible to demand changes

The market aimed at the general population, so is sold to all consumers in the same way.

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