AQA AS Buss2 product

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  • Product
    • Boston Matrix
      • Dog
        • Low market growth/ low market share
      • Cash Cow
        • Low market growth/ high market share
      • Rising Star
        • High market growth/ high market share
      • Problem Child
        • High market growth/ low market share
    • Product Lifecycle
      • Research and development
        • -Often complex -May not be successful
      • Introduction
        • -Low sales -Distrobutors reluctant to take on an unproven product
      • Growth
        • -Fast growing sales -Product gains market acceptance
      • Maturity
        • -Slower sales as rivals enter the market -High profit for those with a high market share
      • Decline
        • -Falling sales -Decline in profits and weaker cashflows

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