Marketing Unit 1.2 0.0 / 5 ? Business & Communication SystemsMarketingGCSEAQA Created by: DJIrvingCreated on: 27-04-16 09:39 3627451 Across 1. Where you locate your business or sell a product can be just as important as how you sell something. So important is distribution that the “Four Ps” of marketing include “place” as one of the integral components of an effective marketing plan. To inc (6, 2, 12) Down 2. Person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers. (11) 3. List of a research or survey questions asked to respondents, and designed to extract specific information. (13) 4. Business conducted through the use of computers, telephones, fax machines, barcode readers, credit cards, automated teller machines (ATM) or other electronic appliances (whether or not using the internet) without the exchange of paper-based documents (1, 8) 5. Small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. (5, 5) 6. Component of marketing research whereby a specific market is identified and its size and other characteristics are measured. (6, 8) 7. A business which specialises in selling goods in small quantities to the consumer (8)
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