Introduction to Marketing Key Terms

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  • Created by: Toby J
  • Created on: 08-09-23 14:28
Marketing mix
The plan for getting the right blend of product, price, promotion, and place (the 4Ps).
1 of 5
Offensive
Getting on the attack, leading the market, taking risks and forcing competitors to be followers.
2 of 5
Integrated
The marketing approach must flow through the whole company, from directors to telephonists.
3 of 5
Strategic
Probing analysis of the market and your competitors leading to a winning strategy.
4 of 5
Effectively executed
Strong and disciplined teamwork in carrying the strategy through effectively.
5 of 5

Other cards in this set

Card 2

Front

Getting on the attack, leading the market, taking risks and forcing competitors to be followers.

Back

Offensive

Card 3

Front

The marketing approach must flow through the whole company, from directors to telephonists.

Back

Preview of the back of card 3

Card 4

Front

Probing analysis of the market and your competitors leading to a winning strategy.

Back

Preview of the back of card 4

Card 5

Front

Strong and disciplined teamwork in carrying the strategy through effectively.

Back

Preview of the back of card 5

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