Marketing Strategies - Low cost
- Created by: Maria-Elianna Constantinou
- Created on: 11-06-13 12:21
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- Marketing Strategies - Low Cost
- Low cost marketing strategy offers a business a way of attracting customers
- Businesses without an established customer base or brand name use low prices to break into a market
- It can be effective if demand is price elastic
- It requires a business to have low costs
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