View mindmap
  • Marketing Strategies - Diversification
    • this is a marketing strategy in which a business intends to sell completely new products to new customers
    • related diversification means that a business remains in a market or industry which it is familar with
    • Unrelated diversification is where it has no previous industry or market experience
    • High risk strategy as the business lacks experience of the product and also the customer base
    • Untitled


No comments have yet been made

Similar Business resources:

See all Business resources »