Diversification
- Created by: Maria-Elianna Constantinou
- Created on: 11-06-13 13:23
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- Marketing Strategies - Diversification
- this is a marketing strategy in which a business intends to sell completely new products to new customers
- related diversification means that a business remains in a market or industry which it is familar with
- Unrelated diversification is where it has no previous industry or market experience
- High risk strategy as the business lacks experience of the product and also the customer base
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