Marketing Strategy

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Boston Matrix
a 2x2 matrix model that analyses a product portfolio according to the growth rte of the market and the relative market share of products within the market
1 of 5
Extension Strategies
methods used to prolong the life of a product
2 of 5
Marekting Strategy
a set of plans that aim to achieve a specific marketing objective
3 of 5
Product lines
a group of products that are very similar
4 of 5
Product Portfolio
the collection products a business is currently marking
5 of 5

Other cards in this set

Card 2

Front

methods used to prolong the life of a product

Back

Extension Strategies

Card 3

Front

a set of plans that aim to achieve a specific marketing objective

Back

Preview of the back of card 3

Card 4

Front

a group of products that are very similar

Back

Preview of the back of card 4

Card 5

Front

the collection products a business is currently marking

Back

Preview of the back of card 5

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