Pages in this set

Page 1

Preview of page 1
PRODUCT LIFECYCLE
This shows the sales of a product over time.
DEVELOPMENT:
Sales will be zero. There will be high costs per unit and there will be early discussions with retailers who will help in finalising the product packaging.
Prototypes.

INTRODUCTION:
Sales will be low. There will be high costs…

Page 2

Preview of page 2
BOSTON MATRIX
This examines the existing position of a firm's product. This allows the firm to consider its existing position and plan what to do next and
where to direct its marketing efforts.

It considers the market share and the rate of growth of the markets in which they operate.…

Comments

No comments have yet been made

Similar Business resources:

See all Business resources »See all resources »