Marketing mix- product

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  • Marketing mix-Product
    • Boston matrix
      • Compares market growth with market share
      • Problem children
        • Small market share and high market growth
        • need heavy marketing
      • Cash cows
        • High market share but low market growth
        • Maturity phase
      • Stars
        • High market growth and high market share
          • Most potential
      • Dogs
        • Low market share and low market growth
        • Lost cause
    • Life cycle
      • Development
        • Market research
      • Introduction
        • Normally minimal competition
        • Costs high as promotional costs
      • Growth
      • Maturity
        • Sales reach peak
        • Competition grows
      • Decline
        • Sales fall
    • Extension strategies
      • Product development
        • Redesign or improve
      • Market development
        • Find new markets
      • Change price
      • Change promotion

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