Pricing strategies

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  • Pricing strategies
    • Cost plus pricing
      • Adding a percentage to the costs of producing a product to get the price.
    • Price skimming
      • Initially pricing your products very, very high, and then eventually, overtime, you lower your prices.
    • Penetration
      • It's mainly pricing your products very, very low to enter a market.
    • Predatory
      • Setting a low price, forcing rivals out of business.
    • Competitive
      • Pricing strategies based on the prices charged by rivals.
    • Psychological
      • Setting the price slightly below a round figure.


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