Marketing & Operations Crossword 0.0 / 5 ? Business ManagementMarketing & Operations Scottish HighersSQA Created by: ClareCrawfordCreated on: 13-05-16 09:25 How many Ps are there in the extended marketing mix? Seven 1 of 10 When conducting market research, sometimes only a portion of the population are selected to complete the research, what is the term for this? Sampling 2 of 10 What is the term for strategies used to attempt to inject new life into a product whose sales are falling? Extension Strategy 3 of 10 Which potentially illegal pricing stategy is when the price of a product is set extremely low for a period of time to force out competitors? Destroyer 4 of 10 What is the term for the method of promotion that involves busineses using celebrities to promote their product? Celebrity Endorsement 5 of 10 What is the term for storing inventory in many locations such as small warehouses and store rooms? Decentralised Storage 6 of 10 In large organisations, who is responsible for inventory, storage and distribution? Logistics managers 7 of 10 Which method of production involves making groups of identical products? Batch Production 8 of 10 Which method of quality management involves copying the quality of a finished product and the processes used to achieve it used by the market leader? Benchmarking 9 of 10 What is an alternative approach to inventory management which involves ordering supplies only when that are needed? Just In Time 10 of 10
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