Marketing & Operations Crossword

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How many Ps are there in the extended marketing mix?
Seven
1 of 10
When conducting market research, sometimes only a portion of the population are selected to complete the research, what is the term for this?
Sampling
2 of 10
What is the term for strategies used to attempt to inject new life into a product whose sales are falling?
Extension Strategy
3 of 10
Which potentially illegal pricing stategy is when the price of a product is set extremely low for a period of time to force out competitors?
Destroyer
4 of 10
What is the term for the method of promotion that involves busineses using celebrities to promote their product?
Celebrity Endorsement
5 of 10
What is the term for storing inventory in many locations such as small warehouses and store rooms?
Decentralised Storage
6 of 10
In large organisations, who is responsible for inventory, storage and distribution?
Logistics managers
7 of 10
Which method of production involves making groups of identical products?
Batch Production
8 of 10
Which method of quality management involves copying the quality of a finished product and the processes used to achieve it used by the market leader?
Benchmarking
9 of 10
What is an alternative approach to inventory management which involves ordering supplies only when that are needed?
Just In Time
10 of 10

Other cards in this set

Card 2

Front

When conducting market research, sometimes only a portion of the population are selected to complete the research, what is the term for this?

Back

Sampling

Card 3

Front

What is the term for strategies used to attempt to inject new life into a product whose sales are falling?

Back

Preview of the front of card 3

Card 4

Front

Which potentially illegal pricing stategy is when the price of a product is set extremely low for a period of time to force out competitors?

Back

Preview of the front of card 4

Card 5

Front

What is the term for the method of promotion that involves busineses using celebrities to promote their product?

Back

Preview of the front of card 5
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