Understanding Business 5) - Growth

Growth 

Horizontal Integration 

This is the combining of two firms operating at the same stage of profuction (think of this like the horizion, is a straight line along the way, so it makes sense that they are at the same level of profuction ). E.g. two supermarkers, one might join with another in order to

- eliminate competition and increase market share

- achieve greater enconomies of scale, such as greater discounts as a result of now being able to    buy inputs in larger quanities

- accuire the assets of other firms, therefore meet the needs of more people

- become stronger and…