Marketing & Operations Crossword

1. What is the term for strategies used to attempt to inject new life into a product whose sales are falling? (9, 8)
5. How many Ps are there in the extended marketing mix? (5)
6. Which method of quality management involves copying the quality of a finished product and the processes used to achieve it used by the market leader? (12)
7. In large organisations, who is responsible for inventory, storage and distribution? (9, 8)
8. What is the term for the method of promotion that involves busineses using celebrities to promote their product? (9, 11)

2. When conducting market research, sometimes only a portion of the population are selected to complete the research, what is the term for this? (8)
3. Which potentially illegal pricing stategy is when the price of a product is set extremely low for a period of time to force out competitors? (9)
4. What is an alternative approach to inventory management which involves ordering supplies only when that are needed? (4, 2, 4)
9. Which method of production involves making groups of identical products? (5, 10)

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