Market Research : 3.5 / 5 based on 2 ratings ? BusinessTheme 1: Marketing and People ASEdexcel Created by: charlottemay27Created on: 05-04-16 19:34 Customer Panels groups of consumers are asked for feedback about products over a period of time 1 of 14 Database an organised collections of data stored electronically 2 of 14 Focus Group where a number of customers are invited to attend a discussion about a product led by market researcher 3 of 14 Market Orientation an approach to business which places the needs of consumers at the centre of the design-making process 4 of 14 Market Research the collection, presentation and analysis of information relating to the marketing and consumption of goods and services 5 of 14 Market Segments different groups of customers who share similar characteristics and buying habits 6 of 14 Primary Research/Field Research the gathering of "new" information which doesn't already exists 7 of 14 Product Orientation emphasises the production process and the product itself 8 of 14 Qualitative Research the collection of data about the attitudes, beliefs and intentions 9 of 14 Quantitative Research the collection of data that can be quantified 10 of 14 Respondent a person or organisation that answers questions in a surveySample 11 of 14 Sample a small group of people who must represent a proportion of a total market when carrying out market research 12 of 14 Secondary Research/ Desk Research the collection of data that is already in existence eg. census 13 of 14 Socio-economic Research divided of people according to social class 14 of 14
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