• Created by: Holliea18
  • Created on: 25-09-19 11:58


The term used to describe the range of activities that businesses undertake to try to create a demand among consumers for their products or services.

Managers must ensure that they understand what is happening in the markets they sell to and how and why consumers behave the way in which they do. In order to gain this understanding, marketing departments carry out market research aimed atdeveloping a genuine


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