Chapter 17 market research definition 0.0 / 5 ? Businessmarket researchASCIE Created by: ngaelsaCreated on: 27-03-17 15:25 Market research the process of collecting, recording, and analyzing data about customers, competitors, markets 1 of 8 Primary research the collection of first-hand data that is directly related to a firm's needs 2 of 8 Secondary reserach collection of data from second-hand resources 3 of 8 Qualitative research research into the in-depth motivation behind customer buying habit or opinions 4 of 8 Quantitative research research that leads to numerical results that can be statically analysed 5 of 8 Focus group a group of people who are asked about their attitudes a product, service 6 of 8 Sample the group of people taking part in a market research survey selected to be representative of the overall target market 7 of 8 Open questions -questions that invite a wide-range of imaginative responses 8 of 8
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