Language and Power Theorists

Questions created around the theorists necessary to answer and Language and Power question in the exam.

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  • Created by: Zoe Key
  • Created on: 02-04-12 16:08
What is the first step in Fairclough's (2001) model for analysing advertising?
Synthetic Personalisation.
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Similarly, what is the third step?
Making the audience seem like the Ideal Consumer for the product.
2 of 6
Bernsten (1998) says that what are used when power relationships are stable in an authority.
Imperatives.
3 of 6
Wareing (1999) said what form of power is held as a result of social variables?
Social.
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Similarly, what form of power is that held as a result of occupation or role?
Personal.
5 of 6
What is instrumental power?
Powere used to maintain or enforce authority.
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Other cards in this set

Card 2

Front

Similarly, what is the third step?

Back

Making the audience seem like the Ideal Consumer for the product.

Card 3

Front

Bernsten (1998) says that what are used when power relationships are stable in an authority.

Back

Preview of the front of card 3

Card 4

Front

Wareing (1999) said what form of power is held as a result of social variables?

Back

Preview of the front of card 4

Card 5

Front

Similarly, what form of power is that held as a result of occupation or role?

Back

Preview of the front of card 5
View more cards

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