Language and Power

  • Created by: Kathryn
  • Created on: 21-04-13 14:59
What's Political power?
Power held by those with the backing of the law.
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What's personal power?
Power held by an individual as a result of their role in an organisation.
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What's Social group power?
Power held as a result of being a member of a dominant social group.
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What's Instrumental Power?
Power used to maintain and enforce authority.
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What's Influential power?
Power used to influence or persuade others.
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What's Power in discourse?
The focus on the social and ideological reason behind the enactment of power.
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What's synthetic personalisation?
They ways in which advertising and other means of communication use personalised language such as the second person pronoun 'you' which is used to establish a relationship between the text producer and receiver.
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What are members resources?
The amount of background info readers use to interpret texts which may be drawn upon in text by writer.
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What's power asymmetry?
A marked difference in the power status of individuals involved in discourse.
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What's a powerful participant?
A speaker with a higher status in a given context thus able to impose power.
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What's a less powerful participant?
Those with less status in a given context thus able to impose less power.
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What are constraints?
Ways in which powerful participants may block or control the contribution of less powerful pps - through topic management, interrupting etc.
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The rewarding of another's contribution by a powerful Pps to impose a certain meaning or understanding.
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What's face?
A persons self-esteem and emotional needs.
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Positive face?
The need to feel wanted, liked and appreciated.
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Negative face?
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What's a face threatning act?
A communicative act that threatens someone's positive/negative face needs.
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What's small talk?
Talk that is primarily interactional - geared towards establishing a relationship.
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What's a repressive discourse strategy?
An indirect way of exercising power and control through conversational constraints
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What's an oppressive discourse strategy?
Linguistic behaviour that's open in its exercising of power and control.
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What was Robin Lakoff's politeness principle?
1) Don't impose 2) Give opinions 3) Make the receiver feel good
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Who's the theorist behind all the 'face' theory?
Brown and Levison
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Who's the theorist behind Instrumental and Influential power?
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What's ecnomic power?
Power through wealth
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What's personality power?
Power through personality e.g charisma, personality
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Who's the theorist behind the Cooperative principle and what are the maxims?
Paul Grice. Maxims = Quality, Quantity, Relevance and manner (avoid ambiguity)
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Card 2


What's personal power?


Power held by an individual as a result of their role in an organisation.

Card 3


What's Social group power?


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Card 4


What's Instrumental Power?


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Card 5


What's Influential power?


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