How do media texts attract and target audiences within the film industry?

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1. Which one of these is a category of the Uses and Gratifications theory?

  • Opinion Leaders
  • Social Interaction
  • Surroundings
  • Characters
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2. Which one of these is a category of the Uses and Gratifications theory?

  • Identification
  • Events
  • Setting
  • Enigma

3. Define Two-Step Flow theory.

  • The effect of digital technology on society has lead to the convergence of industries and technologies.
  • Audiences can be targeted through opinion leaders.
  • Digital texts are shareable and spreadable.
  • Audiences have different reasons to access a text.

4. Define Genre Theory.

  • Audiences react to media texts and make informed choices.
  • Audiences can be targeted through Genre codes due to intertextuality.
  • All texts are ideological and audiences respond to these messages within a text.
  • Audiences can recognise a common set of distinguishing features and therefore react to the text in different ways.

5. Which one of these is a category of the Uses and Gratifications theory?

  • Social Media
  • Intertextuality
  • Emotional
  • Narrative Events

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