How do media texts attract and target audiences within the film industry?

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1. Name a theory to consider when thinking about how media texts attract or target audiences are?

  • Two-Step flow
  • Convergence Theory
  • Regulation Theory
  • Interactive Audience Theory
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2. Define Two-Step Flow theory.

  • Digital texts are shareable and spreadable.
  • The effect of digital technology on society has lead to the convergence of industries and technologies.
  • Audiences can be targeted through opinion leaders.
  • Audiences have different reasons to access a text.

3. Which one of these is a category of the Uses and Gratifications theory?

  • Characters
  • Surroundings
  • Social Interaction
  • Opinion Leaders

4. Which one of these is a category of the Uses and Gratifications theory?

  • Trust
  • Patriarchal Society
  • Information/Surveillance
  • Activity

5. Which one of these is a category of the Uses and Gratifications theory?

  • Escapism/Diversion
  • Technical Codes
  • Social Issues
  • Intertextuality

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