How do media texts attract and target audiences within the film industry?

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1. Define Genre Theory.

  • Audiences can recognise a common set of distinguishing features and therefore react to the text in different ways.
  • Audiences can be targeted through Genre codes due to intertextuality.
  • Audiences react to media texts and make informed choices.
  • All texts are ideological and audiences respond to these messages within a text.
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2. Which one of these is a category of the Uses and Gratifications theory?

  • Characters
  • Social Interaction
  • Opinion Leaders
  • Surroundings

3. Which one of these is a category of the Uses and Gratifications theory?

  • Trust
  • Patriarchal Society
  • Information/Surveillance
  • Activity

4. Which one of these is a category of the Uses and Gratifications theory?

  • Narrative Events
  • Emotional
  • Intertextuality
  • Social Media

5. Which one of these is a category of the Uses and Gratifications theory?

  • Identification
  • Events
  • Setting
  • Enigma
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