Other questions in this quiz

2. Which one of these is a category of the Uses and Gratifications theory?

  • Social Interaction
  • Surroundings
  • Opinion Leaders
  • Characters

3. Define Two-Step Flow theory.

  • Audiences can be targeted through opinion leaders.
  • Audiences have different reasons to access a text.
  • Digital texts are shareable and spreadable.
  • The effect of digital technology on society has lead to the convergence of industries and technologies.

4. Which one of these is a category of the Uses and Gratifications theory?

  • Events
  • Setting
  • Identification
  • Enigma

5. Which one of these is a definition of Uses and Gratifications theory?

  • All texts are ideological and audiences respond to these message in the text.
  • Henry Jenkins says that the effect of digital technology on society has led to the convergence of industries and technologies.
  • Audiences have different reasons to access a text, the media text should appeal to those needs.
  • Audiences can be targeted through opinion leaders.

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