Customer Segmentation

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Division of customers into groups
Market Segmentation
1 of 5
5 market segments
Age, Gender, Lifestyle, Socio-Economic, Geo-Demographic
2 of 5
Way of applying Geodemographic segments
ACORN (A classification of Residential neighbourhoods)
3 of 5
Product with a limited number of needs
Basic Profuct
4 of 5
Wide Range of needs
Complex productss
5 of 5

Other cards in this set

Card 2

Front

5 market segments

Back

Age, Gender, Lifestyle, Socio-Economic, Geo-Demographic

Card 3

Front

Way of applying Geodemographic segments

Back

Preview of the front of card 3

Card 4

Front

Product with a limited number of needs

Back

Preview of the front of card 4

Card 5

Front

Wide Range of needs

Back

Preview of the front of card 5

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