Marketing - Effective Marketing

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What is Marketing?

  • Process of identifying + satisfying needs of customers in mutually beneficial exchange process
  • Importance of Marketing
    • Understand + meet needs of customer
    • Customer needs change over time
    • Customers more likely to come back and buy more
    • Customers more likely to tell friends etc
    • Customers may become loyal

Marketing Segmentation and Market Research

  • Market Segmentation - Classifying groups of people with similar needs and wants
    • Geographic - Location of customers
    • Demographic - Age, Gender, Income, Occupation
    • Psychographic - Personality, Lifestyle
    • Behavioural - Focuses…


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