Market segmentation
- Created by: Jeon32666
- Created on: 06-02-19 18:37
Market segmentation |
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EvaluationIt depend upon the objectives and the type of market the business operates in, to decide whether to use market segmentation or not. If a business wants to develop a brand image that suit a particular segment. In a competitive market it would be preferable to segment the market to gain higher customers. |
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