To show that a person's memory is affected by factors such as time and space.
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What was the sample used in Terry’s study?
39 students.
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What method did Terry use for his study?
A repeated measures design, participants took part in both conditions.
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What were the findings of Terry’s study?
The results showed a serial position effect. This means that the commercial was recalled depending on its position in the list, not what the product was.
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What were the conclusion of Terry’s study?
Memory for the television commercials were affected by their serial position on the list and not by their meaning.
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What was the independent variable of Terry's study?
Whether the participants recalled the commercials immediately after they were presented or whether they recalled they after a delay.
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What was the dependent variable of Terry's study?
How many brand names the participants could recall
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