Communications and Culture Quiz

1. Which of these quotes on objects of desire was famously said by Nietzche?

'Possessions are usually deminished by possessions.'
Companies manipulate consumers by appealing to their subconscious desires, 'subjecting them to the engeneering of consent'.
'Clothes make the man. Naked people have little or not influence on society.'
A possession will 'content your spirit for the moment'.

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'Invisible Hand': A metaphor to show how consumers are guided by their own self-interest. Individuals can make profit, and maximize it without the need for government intervention.
Commodity Fetishism: People fixate on money and commodities - they are fetishes that prevent the prolatariat from seeing the truth about economics and society; that one class is being exploited by another.
Dominant Ideology: A philosophy followed by everyone / the masses / society. Allows the bourgeoisie to stay in power through hegemony (Gramsci).
Narcotizing Dysfunction The bourgeoisie use mass media to trick society into thinking they are acting against something unjust, when really they are just being fed information on the subject.

Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice. Came up with the 'the pursuit of pleasure', meaning the greatest happiness for the greatest number.
Believed that we were all scared and that the result of our own physical labours belonged to us. Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice, as long as you do not harm others.
Believed that we indirectly helped society with every decision. Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice, as long as you do not harm others.
Believed that the result of our own physical labours belonged to us. Highlighted the importance of private property and explained that everyone should be entitled to freedom of choice.