advertising and images

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  • Created by: Nadia
  • Created on: 05-03-15 13:53

PART 1  - selling the signified
The Ad
form (presentation) and content (message being communicated)
-Can be reductive, minimising the importance of the form
-The sign consists of both 'form' and 'content' together, both a signifier and the signified
-Signifiers are material 'things' (images etc) while form tends to indicate the outward…


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