Chapter 2 : Types of research

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  • Created by: hforde
  • Created on: 10-04-14 04:23
Geodemographic classification system
System by which individuals are classified according to the type of area or geographic location in which they live and their demographic profile.
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Big data
The term used to describe very large datasets or databases.
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CRM
Involves recording the customers' transactions and relating them to their geodemographic profile.
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Relationship marketing
The means by which an organisation keeps in touch with and responds to its clients and customers.
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Management or marketing information system (MIS)
A system for the day-to-day management and structuring of information gathered regularly from both inside and outside the organisation.
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Decision Support System (DSS)
A system which provides a range of data refined to meet the needs of the decision maker.
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Data mining
The process of discovering meaningful new relationships and/or trends by sifting through the data using pattern recognition software as well as statistical and mathematical techniques.
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Data fusion
The process of combining two or more datasets using techniques of statistical matching on a set of common variables.
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Data linking
The process of integrating data on the same individual from different sources.
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Empiricist/positive
Means that you believe that the way to gather knowledge is through sense perceptions.
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Epistemology
Branch of philosophy that studies the nature of knowledge and its foundations and validity.
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Explanatory research
Intended to develop initial ideas or insights and to provide direction for any further research need.
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Descriptive research
Aims to build a picture, to describe in as much detail as possible e.g. a market buying process, a set of customers/experiences.
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Causal research
Sets out to explain the relationship between things
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Conclusive research
Intended to verify insights and to aid decision makers in selecting a specific course of action.
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Continuous research
Research repeated at regular intervals
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Research design
A summary description of the structure of the research.
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Card 2

Front

The term used to describe very large datasets or databases.

Back

Big data

Card 3

Front

Involves recording the customers' transactions and relating them to their geodemographic profile.

Back

Preview of the back of card 3

Card 4

Front

The means by which an organisation keeps in touch with and responds to its clients and customers.

Back

Preview of the back of card 4

Card 5

Front

A system for the day-to-day management and structuring of information gathered regularly from both inside and outside the organisation.

Back

Preview of the back of card 5
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