A form of research that records and seeks to understand the behaviour of people - consumers, shoppers, product and service users and so on.
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Ethnography
A set of methods for studying a group of people in their own environment over a period of time.
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Web ethnography
Observation in the online world, observing activity via blogs, discussion groups and social media sites.
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Moderator
Researcher leading or facilitating the group discussion.
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Projective techniques
Used within qualitative research as a way of allowing respondents to express beliefs and attitudes that they might otherwise find difficult to talk about.
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Stimulus material
Material shown to respondents during qualitative research.
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Semiotics
The study of signs and symbols and their use and meaning in communication.
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Other cards in this set
Card 2
Front
A set of methods for studying a group of people in their own environment over a period of time.
Back
Ethnography
Card 3
Front
Observation in the online world, observing activity via blogs, discussion groups and social media sites.
Back
Card 4
Front
Researcher leading or facilitating the group discussion.
Back
Card 5
Front
Used within qualitative research as a way of allowing respondents to express beliefs and attitudes that they might otherwise find difficult to talk about.
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