C1 - Disney, Marvel & Media industries quiz
- Created by: Pippa.w
- Created on: 20-03-23 12:15
Other questions in this quiz
2. Which of these is not one of Hesmondhalgh's formatting techniques
- power formatting
- genre-based formatting
- star formatting
- serialisation
- independent labelling
3. Is Disney horizontally or vertically integrated?
- Both - essentially Disney own every part of the supply chain needed to make a successful film.
- Horizontally - they acquired other production companies such as Marvel
- Vertically - they acquired companies in different stages of the production/distribution process
4. What is Curran and Seaton's 'power and media industries theory?
- media are owned by large conglomerates, resulting in a lack of creativity and thought
- some media companies have more power than others
- companies with more power are more creative
5. what is a global profit bounty?
- an order sent out by conglomerates to eliminate other competition.
- a term used by Curran and Seaton to describe the extreme profit increase that can be achieved if products are distributed globally
- when a product is made accessible/attractive to other nations in order to reach a wider audience.
- a group of media products that all relate to the same original product
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