What is a market dominated by a small number of companies?
OGLIOPOLY
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What is a market dominated by one company?
MONOPOLY
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What did Marvel become to Disney in 2008?
SUBSIDIARY
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What is Disney?
CONGLOMERATE
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Marvel and Disney are...
VERTICALLY INTEGRATED
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A ............ is where two or more corporations (often) from different business areas join to form one company
CONGLOMERATE
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The ownership of subsidiaries that produce similar products or services. Reach PLC for instance is horizontally integrated through its ownership of the Mirror and the Star newspapers.
HORIZONTAL INTEGRATION
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Ownership of subsidiaries that enable a media producer to produce, promote and distribute products.
VERTICAL INTEGRATION
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What is a company controlled by a much larger company?
SUBSIDIARY
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refers to strategies adopted by media makers to maximise their profits and audience reach through global distribution. Media conglomerates strive to operate in multiple countries to create this global reach.
INTERNATIONALISATION
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..... media is an organisation that makes or distributes products for economic gain. Commercial media usually make products for entertainment purposes.
COMMERCIAL
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Global .... bounty is A term used by Curran and Seaton to describe the exponential profits increases that can be realised if products are distributed globally.
PROFIT
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...... Describes a media audience who come from a wide variety of backgrounds or socioeconomic groups. Products made for mainstream audiences often lack controversy or foreground light entertainment.
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