Film Promotion and relating that to Black Panther
- Created by: amydelicata
- Created on: 08-12-22 20:10
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- Film Promotion and relating that to Black Panther
- Industry
- Production
- screenwriting, editing, filming, casting
- Disney and Marvel involved
- Distribution
- cinema, streaming services, dvd, marketing
- Disney involved
- Independent Film (films made by smaller, lesser known studios)
- Mainstream Film (made by a major studio)
- film Black Panther made by subsidiary Marvel that is owned by conglomerate disney
- Conglomerate: a large parent company that owns many smaller companies
- Subsidiary: smaller company owned by a conglomerate
- Vertical Integration
- Vertical integration is when a company both produces and distributes its product (this saves money). Disney does this.
- Horizontal Integration
- when a company produces a product and uses a different company to distribute
- Production
- Theories
- David Hesmondhalgh
- argues major cultural organisations create products for diff industries to MAXIMISE PROFIT, MINIMISE RISK
- Curran and Seaton
- argues that the media is owned by large conglomerates resulting in LACK OF CREATIVITY AND THOUGHT
- Livingstone and Lunt
- argues that LARGE COMPANIES are so big that they are DIFFICULT TO REGULATE AND CONTROL (e.g.: youtube
- David Hesmondhalgh
- Techniques for Marketing
- trailers - theatrical and teasers
- posters- theatrical, teasers and character
- soundtrack
- temporary websites
- intertextuality
- interviews
- premieres
- partnerships with brands
- lexus partnership
- marketed in more than 90 countries
- older male audiences
- superbowl
- wide global audience
- intended to attract a more diverse audience
- NBA finals
- viewership skews towards African-Americans males by 63%
- lexus partnership
- non traditional ways
- black panther used 360 marketing technique
- reaching audiences on traditional ways such as billboards and premieres and through new media ways such as social media.
- Industry
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