C1 - Disney, Marvel & Media industries quiz 0.0 / 5 ? Media StudiesC1 - media industriesA2/A-levelWJEC Created by: Pippa.wCreated on: 20-03-23 12:15 A conglomerate is a company that owns other companies that produce and sell similar products, in order to increase profit. 1 of 8 What is vertical integration? when a company buys or merges with another company that operates at a different stage in the production/distribution process or supply chain 2 of 8 what is a global profit bounty? a term used by Curran and Seaton to describe the extreme profit increase that can be achieved if products are distributed globally 3 of 8 what is an advantage of vertical integration? it is cost-saving as they won't need to pay external companies for distribution or production. 4 of 8 In what year did Disney Aquire Marvel? 2009 5 of 8 Is Disney horizontally or vertically integrated? Both - essentially Disney own every part of the supply chain needed to make a successful film. 6 of 8 What is Curran and Seaton's 'power and media industries theory? media are owned by large conglomerates, resulting in a lack of creativity and thought 7 of 8 what are Hesmondhalgh's formatting strategies aimed at doing reducing commercial risk 8 of 8
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