C1 - Disney, Marvel & Media industries quiz
- Created by: Pippa.w
- Created on: 20-03-23 12:15
Other questions in this quiz
2. Is Disney horizontally or vertically integrated?
- Both - essentially Disney own every part of the supply chain needed to make a successful film.
- Horizontally - they acquired other production companies such as Marvel
- Vertically - they acquired companies in different stages of the production/distribution process
3. what are Hesmondhalgh's formatting strategies aimed at doing
- attracting investors
- reducing commercial risk
- making more profit
4. what is a global profit bounty?
- a term used by Curran and Seaton to describe the extreme profit increase that can be achieved if products are distributed globally
- a group of media products that all relate to the same original product
- when a product is made accessible/attractive to other nations in order to reach a wider audience.
- an order sent out by conglomerates to eliminate other competition.
5. A conglomerate is
- a company that owns other companies that produce and sell similar products, in order to increase profit.
- a company controlled by a much larger company
- the owner of a business
- a market structure where a market or industry is dominated by a small number of companies.
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