Buss 1

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C A S H F L O W F O R E C A S T B P X P U
N P M A R K E T S E G M E N T A T I O N U
E L A S T I C I T Y O F D E M A N D U X P
U N L I M I T E D L I A B I L I T Y X P T
M R H W H W Y N F B S D O J U L V P L O N
Y Y E U N D C R L Q E S M Q X E T W N P F
Q U A N T I T A T I V E R E S E A R C H G
H V R G G V B P V Y M D P A L N L A N C D
A H G O O J B I H Q J H X X Y M E X S Q C
S D P N A A K T H M R X A A Y B P F Q T X
N K I W I M A R G I N O F S A F E T Y I H
W Y S Y M A R P Y F M B U V U U M H F B P
R P L T V E N T U R E C A P T I A L U V S
V F S X P M D P I N A Q Y D A S X F K Y E
P R I M A R Y R E S E A R C H V N C M H B
M A R K E T R E S E A R C H H F O L O R Y
O P P O R T U N I T Y C O S T D M O T U L
W A P A R A S W C I R L A S A Q I E U E P
D Y U D M X C U F X U Y X P H C N O E B K
I J H A V A S D V G T U I S G B I S S E Q
L Y Y X K Q Y I B A M W T K T F V D V H J

Clues

  • A projection, usually by week or month, of the likely cash inflows and outflows in a business. (4, 4, 8)
  • Investment made by specialist funds to finance the launch, early development or expansion of a private company. (7, 7)
  • Market research concerned with collecting data that can be quantified - e.g. sales statistics. (12, 8)
  • The cost of a decision as measured by the benefits foregone of the next best alternative. (11, 4)
  • The difference between the actual level of output and the break-even output. (6, 2, 6)
  • The market research that involves the collection of data that does not yet exist. (7, 8)
  • The process dividing a market into smaller sections (segments) which contain customers with similar needs and wants. (6, 12)
  • The process of planning, collecting, and analysing data relevant to help make marketing decisions. (6, 8)
  • The responsiveness of demand to a change in price or incomes. (10, 2, 6)
  • Unlimited liability describes the potential risk that sole traders and partnerships face. They are liable for the debts of the business. (9, 9)

Comments

davidsalter

Report

44 flash cards providing definitions of some of the main terms used in the first unit. Can be used to assess your learning or for joint revision.

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