Audience theories

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  • Created by: chamur
  • Created on: 05-12-14 10:32
Hypodermic syringe model
An intraveous injection is given to the audience by a media product. This makes us stimulate a positive or negative response.
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Narcotising model
The media is consumed by the audience passively like a drug to create apathy.
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Inoclutation model
Long term exposure to a repeated media message makes audiences immune to them and will affect their beliefs and values.
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Two step flow
It is a two step process of consumption where the audience are swayed by opinion leaders or opinion values in society.
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Uses and Gratifications
Individuals create an active response by taking away what they need from a product to be gratified through personal relationships, survillence, personal identity and diversion.
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Reception theory
The intensity of involvement in media products affects our interpretation through primary, secondary and tertiary repsonses.
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Cultral effects theory
An exposure to ideological representations overtime impacts our beliefs and values.
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Encoding / decoding model
The audience vary in their response to media messages due to their background, age , gender, ethnicity etc.
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Cultral compentences
Social class and gender carry different compentences that affect the ease understanding and enjoyment of different media forms.
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Other cards in this set

Card 2

Front

The media is consumed by the audience passively like a drug to create apathy.

Back

Narcotising model

Card 3

Front

Long term exposure to a repeated media message makes audiences immune to them and will affect their beliefs and values.

Back

Preview of the back of card 3

Card 4

Front

It is a two step process of consumption where the audience are swayed by opinion leaders or opinion values in society.

Back

Preview of the back of card 4

Card 5

Front

Individuals create an active response by taking away what they need from a product to be gratified through personal relationships, survillence, personal identity and diversion.

Back

Preview of the back of card 5
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