Media Studies Terminology 3.5 / 5 based on 4 ratings ? Media StudiesASWJEC Created by: CharlotteCreated on: 12-05-13 15:44 what is a passive audience an audience who do not engage with the text and are offended by the medias message 1 of 21 what are production values features in media that show if it was high budget for example the effects 2 of 21 Hypodemic needle theory injects ideas into audiences minds and effects the audience for example computer games make audiences violent 3 of 21 Enigma code leaves the audience asking questions and wanting to watch more for example a teaser trailer 4 of 21 Iconography the type of props,costumes, sets used to be associated with a particular genre for example horses in wild west 5 of 21 Mise-En-Scene visual codes, composition, lighting 6 of 21 Active audience desccribes an audience that responds, interprets to the media codes in different ways and who actively engage with the message suggested 7 of 21 DIEGETIC Sound sound that can be seen for example cereal being poured in advertisment 8 of 21 Editing transitions, shot types, special effects 9 of 21 Effect the effect the technical code will have on the audience for example a extreme close-up will make the audience uncmftable 10 of 21 Demographic profiling audience positoned based on sex,age, status, education, occupation and more mostly used by advertisement A-E ranking 11 of 21 Context where the representation appears for example teenagers in news represented violent but in comedy sexual 12 of 21 news values how big the event is threshold 13 of 21 news values unambigity how clear meaning of event is 14 of 21 compostion news values different views of the event diffrent agenda 15 of 21 fequency time span of event and if it fits newspapers schedule 16 of 21 who created reception theory? Stuart Hall 17 of 21 who created news values theory Galtung and Ruge 18 of 21 who created the uses and gratifcation theory Blumer and Katz 19 of 21 what is included in uses and gratifcation theory diversion, information, social interaction, personal identity 20 of 21 what is included in recpetion theory prefferd reading, negotiated reading, oppositional reading 21 of 21
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