Audience categories 0.0 / 5 ? Media StudiesAudienceASWJEC Created by: MeganxxCreated on: 22-05-14 11:24 MainStreemer Makes up 40% of all consumers, doesn't want to stand out from the crowd, wants trustworthy and reliable products 1 of 17 Aspirers Personal status is very important, aspires to succeed, wants smart and fashionable products all about image 2 of 17 Succeeders All ready 'made it' in life, had nothing to prove looking for comfort and can pay for it, responds to powerful advertising 3 of 17 Reformers Highly influential people, well educate, quality of life comes before maternal wealth and are less impressed by status 4 of 17 Explorer/Individualist Won't be part of the crowd, likes to discover new things, attracted by brands that offer new experiences 5 of 17 A Demographic Upper/Middle class, high managerial/very well paid/professionals, Judges, scientists, surgeons 6 of 17 B Demographic Middle Class, Middle management/well paid professionals, Doctors, teachers, store managers 7 of 17 C1 Demographic Lower middle class, Skilled 'white collar jobs', junior management, nurses, bank clerks, admin and officers 8 of 17 C2 Demographic Skilled working class, 'Blue collar professions', Plumber, Electrician, carpenter 9 of 17 D Demographic Working Class, Semi unskilled, waitress, labourer, postman 10 of 17 E Demographic Pensioners, unemployed, students, causal workers 11 of 17 (Lifestyle) 'YACKS' Young Adventurous, Keen and Single 18-24/no heavy financial burdens/Lives with parents or rents cheaply 12 of 17 (Lifestyle) 'EWES' Experts with Expensive Styles 25-33/no children/has a mortgage and possibly married(double income) 13 of 17 (Lifestyle)'BATS' Babies Add The Sparkle Similar to Ewes however have the responsibility of raising a child- lower income 14 of 17 (Lifestyle) 'CLAMS' Carefully Looks At Most Spending 33-44/ Heavy financial burdens/ a mortgage/student loans to pay off and school fees for children 15 of 17 (Lifestyle) 'MICE' Money Is Becoming Easier 45-55/ near the peak of their careers and earnings/children about to move out/mortgage almost paid off 16 of 17 (Lifestyle)OWLS Older With Less Stress 55+ peak of career and earnings, children have moved out and the mortgages paid off 17 of 17
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