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Case Study

Name/date text printed or released: GQ November 2009

Purpose of text (inform/entertain etc) and genre: Inform, entertain

What is being represented? Men

Audience Checklist

Targeting: The target audience for the magazine would be males aged 2050 that fall into
the categories of BD on the socioeconomic sale. Since…

Page 2

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Stereotyping: The colour scheme of the magazine is orange and blue, which are
recognisable as cool male colours. The fact that they are cool colours links to the fact that
Eastwood's expression is neutral, as men stereotypically show emotion less than women.
Eastwood's sleeves are rolled up, which is stereotypical…


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