First 449 words of the document:
Name/date text printed or released: GQ November 2009
Purpose of text (inform/entertain etc) and genre: Inform, entertain
What is being represented? Men
Targeting: The target audience for the magazine would be males aged 2050 that fall into
the categories of BD on the socioeconomic sale. Since 1984 the magazine's fashion
content has been made more upmarket, targeting a higher class audience. The secondary
target audience for the text would be men aged 50+, because Clint Eastwood who is
shown on the cover falls within this category. Also, Clint Eastwood's breakthrough came in
1971 with Dirty Harry, which an older audience may be more familiar with.
Uses and gratifications: The uses and gratifications gained from the text would be
surveillance, as the text is acting as an advert for an interview which would give the
audience an insight into the life of Clint Eastwood. They would read the text in order to
Preferred, negotiated and oppositional readings with reasons: The preferred reading for
the text is that Eastwood is someone to look up to and that he is interesting. This is shown
through his body language being quite formal, in that his hands are on his knees touching,
as though he means business. Additionally, the sellline for the magazine is "look sharp,
live smart", which infers that the magazine will help the audience to be one of the "men of
the year" like Eastwood and the other named celebrities". The oppositional reading would
be that Eastwood is not somebody to be messed with, as his denim clothing links to the
roles he played as a violent cowboy in his prime.
Mass or niche: The audience would be mass, because the magazine is widely available,
and Eastwood is well known internationally.
Young and Rubicam: I think the text would appeal to the mainstream due to the fact that
Eastwood is a wellknown name and is widely recognisable. There would be a large
audience interested in hearing his story. Secondly, the aspirer, as people would look up to
Eastwood and aspire to be making a similar mark to him when they reach his age, as he is
still famous now.
Maslow: In terms of Maslow's hierarchy, the text would support the 4th
level of esteem, as
Eastwood's confidence is conveyed to the audience through the use of direct mode of
address in the photograph he is looking fearlessly straight into the audience.
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Stereotyping: The colour scheme of the magazine is orange and blue, which are
recognisable as cool male colours. The fact that they are cool colours links to the fact that
Eastwood's expression is neutral, as men stereotypically show emotion less than women.
Eastwood's sleeves are rolled up, which is stereotypical of the fact that men are ready for
anything. Eastwood is also wearing dark clothing, showing that he is hiding.…read more