Audience Related

1. leadership or dominance, especially by one state or social group over others. (8)
4. relating to the structure of populations. (11)
5. (especially of a film or television plot) having a striking and easily communicable idea. (4, 7)
6. This group want status and prefer brands that show their place in society. They are happy to live on credit and will buy items like designer labels. They are stylish and dynamic and may be persuaded by celebrity endorsement. (8)
7. subsequent to or coming later than that which is modern. (4, 6)
9. Likes to discover new things. They are attracted by brands that offer new experiences and instant results. (9)

2. is a film editing technique associated with the continuity editing system. It is based on the premise that an audience will want to see what the character on-screen is seeing. (7, 5)
3. This is where the audience does not agree with the ideology of the text or content. This may be related to the culture, age, gender or other factors affecting audience response. For example, an older person watching the inbetweeners may have an oppos (12, 7)
8. This group are defined by their self-esteem and self-fulfilment. They tend to be innovative and are less impressed by status. They are not materialistic and are socially aware. They may be more inclined to buy brands that are environmentally friendly (9)
10. These make up 40% of the population. They like security, tried and trusted brands and like to think they belong to a group of like minded people. They like value for money and are less likely to take risks, (13)

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