First 288 words of the document:
Who, what, where is being represented?
In what way? By whom?
Why is the subject being represented in this way?
Is the representation fair and accurate?
What opportunities exist for self-representation by the subject?
To whom is the text addressed? What is the target audience?
What assumptions about the audience's characteristics are implicit within the text?
What assumptions about the audience are implicit in the text's scheduling or positioning?
In what conditions is the audience likely to receive the text?
Does the impact upon the formal characteristics of the text?
Who do you know or can you assume about the likely size and constituency of the audience?
What are the probable and possible audience readings of the text?
How do you, as an audience member, read and evaluate the text? To what extent is your reading and
evaluation influenced by your age, gender, background etc?
What is the institutional source of the text?
In what ways has the text been influenced or shaped by the institution which produced it?
Is the source a public service or commercial institution? What difference does this make to the text?
Who own and controls the institution concerned and does this matter?
How has the text been distributed?
What are the denotative and connotative levels of meaning?
What is the significance of the text's connotations?
What are the non-verbal structures of meaning in the text (e.g. gesture, facial expression, positional
communication, clothing, props etc)?
What is the significance of mise-en-scéne, sets, setting?
Other pages in this set
Here's a taster:
What work is being done by the sound track / commentary / language of the text?
What are the dominant images and iconography, and what is their relevance to the major themes of the
What sound and visual techniques are used to convey meaning (e.g.…read more